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Presenting video in trade shows is becoming more and more popular. Showing a moving image attracts an audience and contains a lot more information than a static graphic. Oncura, a leader in minimally invasive prostate cancer treatment solutions, needed such a video. Footage of various procedures, new techniques and technology were presented sequentially based on the position of a silhouetted man along a risk graph. From this, the viewer is able to relate the information that is being presented to the type and severity of cancer. The video was shown on four plasma screens rotated 90 degrees, mounted on walls.

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